Is There A Point to the ALS Ice Bucket Challenge?

So this ALS campaign has been going pretty viral and now there are two sides to how people to react to this ice bucket challenges.

You have one side of people supporting the cause and/or performing the act; and the other side stating the "obvious fact" that the POINT of the campaign is to donate, not to do silly acts like the ICE BUCKET CHALLENGE.
Yes I'm talking about videos like these:

and this.

Now I personally don't see wrong but more funny in what Charlie Sheen is doing but what I wanted to point out was the reactions and comments this video receives.

So many comments I've read claimed that Charlie Sheen GETS THE POINT. That's it's not about pouring ice water over your head, it's about donating money.

Now I want to state: it's called raising awareness. Attention whore or not, it's the act of getting people to watch and then do it so more people will watch. If you think performing a silly act can evoke more reaction from people, either to want to do it or to donate, then I'd say it's a successful awareness campaign. Marketing gimmick or not, if not for this "attention-seeking" act, ALS will not receive the attention it has today; and so many more people would not have known about this disease, or to donate to this campaign.

POINT is, ALS has not gotten this much attention since forever. It doens't cost them nor the celebrities or anyone in the world doing it, doesn't cost the viewers to watch it, it's doesn't hurt or harm anyone, it's a charity drive for pete's sake, not a mlm scam.

I thought Charlie Sheen did a great job because the video drew attention, created awareness and he did donate a lot of money, but I'm focusing on the group of people who kept highlighting the fact that there isn't a point to the ice bucket challenge.

Watch this video and then tell me if you think there is A POINT in doing the ice bucket challenge.

ps// don't forget to donate to

pps// If you just donate the money people, do you think other people will know about it? Create a video with thousands of dollars pouring over your head, at least.


2 kissed Nicole

  1. it doesn't matter how they do it, it only matters the donation. so whatever people do it's ok since the donation is beeing done anyways!

  2. Apparently this stint is just a viral thingy, just because celebrities are doing it.... anyway, don't forget to donate :)