Pure 7140 by ZOOM
I wasn't specifically looking for a watch but I was adopting a new style in fashion and this watch came at the right time.
I was introduced to the new range of ZOOM watches. A watch brand from Stockholm, Sweden - the capital of minimalism (in my opinion).
ZOOM concept portrays the urban style and living attitude. Each design comes with a story and a concept. For example on my favourite watch Pure 7140 (as shown in photo above), quoted from the booklet:
" ...the whole timepiece was formed by non symmetrical figures, however, through the designers' brilliant placement, Pure 7140 presents a balanced visual look. The features are two different sizes small eyes on the up and down, one's for 24 hours while the other's for seconds. The bigger one on the bottom suitably balances the look on the dial. And dedicated lines present indxes and outline for small eyes, wish to show a sense of purity. What else, the place for crown was moved into 2 o'clock and the case was designed by shrinking way to reduce the thick feel. "
The other interesting piece is the Muse 7100 (as shown below) where the idea is to change the way one reads time. The multi-function quartz movement on this watch creates a different coniguration of hands, with the hour, minute and second hands separately sown on the dial. With hour hand (showing 24 hours) at the top, minute hand in the main middle, and second hand at the bottom.
Price range for each piece is RM600-1000 inclusive of GST. And each design comes in single or multiple colors.
Zoom watches are available in all Time Galarie outlets in Malaysia.
Is minimalist style your thing? Which is your favourite design?
From left: Bridge 3660, Air 7110, Pure 7140
Wrote by Nicole